In Ireland, a 2026 Porsche 911 Turbo S starts at around €385,000, a price that already includes Irish VAT and the estimated VRT, while the standard 911 Turbo sits a meaningful step below it. That headline figure is far higher than the US sticker or a continental list price, and the reason is almost entirely tax: the car you configure on Porsche Ireland's site is quoted with VAT and Vehicle Registration Tax baked in. This guide breaks the Porsche 911 Turbo price down for the Irish market in 2026 — the Turbo against the Turbo S, why the number is so steep, what a private import really costs, and where used values sit — so you can budget before you walk into a Porsche Centre.
How much is a Porsche 911 Turbo in Ireland?
A 2026 Porsche 911 Turbo S starts at about €385,171 in Ireland including VAT and estimated VRT, while the non-S 911 Turbo comes in below it and a Turbo S Cabriolet sits above. These are "from" prices for a standard car: every figure is a starting point before you add a single option. Porsche Ireland lists the broader 911 range from around €366,922, with a special 911 Turbo 50 Years edition quoted at €389,118 (2025), which gives you a sense of how tightly the top of the range is clustered.
| Model | Starting price (Ireland, incl. VAT + est. VRT) | Power | 0–100 km/h | Top speed | CO2 |
|---|---|---|---|---|---|
| 911 Turbo (coupé) | Below the Turbo S | High (below S) | ~2.6 s | ~320 km/h | ~261 g/km |
| 911 Turbo S (coupé) | ~€385,171 | 711 PS / 523 kW | 2.5 s | 322 km/h | 261–266 g/km |
| 911 Turbo S Cabriolet | Above the coupé (~+€14–15k typical) | 711 PS / 523 kW | 2.5 s | ~320 km/h | 261–266 g/km |
All figures are indicative for 2026 and should be confirmed with a Porsche Centre, as the exact spec and any options move the total.
911 Turbo vs Turbo S: the price gap
The Turbo S is the apex of the Turbo line, and in 2026 it pairs a new T-Hybrid powertrain with 711 PS — so it commands a clear premium over the standard Turbo. Porsche hasn't published every Irish detail for the non-S 2026 Turbo yet, but historically the Turbo has slotted a tier below the S in both power and price, and the same pattern holds now. In practical terms, stepping up to the S buys you the headline performance numbers, the full Turbonite trim treatment and the highest standard equipment level in the line. The gap is real money, which is exactly why buyers weigh it carefully rather than defaulting to the S.
Coupé, Cabriolet and Targa: how the body affects the price
Body style is the next lever on price, and the open-top versions always cost more than the coupé. Across the 911 range the Cabriolet typically carries a premium of roughly €14,000–€15,000 over the equivalent coupé, and the Turbo S Cabriolet follows that rule. The coupé remains the price floor for any given trim, so if budget is the priority, that is where to start. Targa bodies, where offered in the line, sit between the two in both character and cost. Choosing the body first, then the trim, keeps the maths clear.
Why is the Porsche 911 Turbo so expensive in Ireland?
The Irish price of a 911 Turbo is so high because it bundles the car's ex-tax value with 23% VAT and the VRT calculated on its Open Market Selling Price, on top of an already premium powertrain. Those headline figures look steep next to overseas prices, so it is worth breaking down exactly what you are paying for in Ireland. Crucially, Porsche Ireland quotes the configurator total including VAT and estimated VRT, whereas many foreign prices you find online are shown before local taxes — which makes a direct comparison misleading unless you adjust for it.
The VAT and VRT baked into the price
The single biggest reason an Irish 911 Turbo costs what it does is tax stacked into the sticker. The price you see on the Porsche Ireland configurator already contains:
- the car's ex-tax value,
- 23% VAT, and
- the estimated VRT, calculated by Revenue on the car's Open Market Selling Price (OMSP).
Because VRT for a high-emission petrol car lands near the top of the band and VAT is charged on the value, the tax content of an Irish 911 Turbo runs to a very large share of the total. That is money you never see itemised on a US window sticker, which is why the Irish figure looks so much higher at first glance.
Ireland vs the US sticker price
The clearest way to see the tax effect is to set the Irish price beside the American one. Car and Driver lists the 2026 911 Turbo / Turbo S with a US MSRP of $208,000 to $286,650 depending on trim and options, and an as-tested Turbo S at $286,180 (2026). That US number excludes Irish VAT and VRT entirely, so it is not what you would pay here. Add European specification, currency conversion and the full Irish tax load, and you arrive at the ~€385,000 starting point. The US price is a useful reference for the car's underlying value — not a price you can transplant to Dublin.
A petrol flat-six pays the top emissions cost
It also matters that the 911 Turbo is a petrol car, not an EV. The 2026 Turbo S uses a 3.6-litre flat-six T-Hybrid, but its CO2 emissions of 261–266 g/km place it firmly in the highest VRT band, and it qualifies for no EV relief of any kind. On top of VRT, a petrol 911 also attracts the NOx levy. So unlike an electric performance car, the Turbo carries the full emissions-related cost, which is one more reason the Irish total sits where it does.
What does it cost to import a Porsche 911 Turbo to Ireland?
Importing a Porsche 911 Turbo to Ireland means adding VRT on the car's OMSP, and from Great Britain a further 23% VAT and 10% customs duty, which often erases the apparent saving over buying locally. Because the Irish forecourt price is so heavily taxed, many drivers ask whether importing a Turbo themselves is cheaper, so here is what the import bill actually looks like before you commit to a car abroad.
VRT, VAT and customs duty on a GB import
Bringing a 911 Turbo in from Great Britain stacks three charges on top of the purchase price. Take an illustrative used Turbo S bought in Britain: you pay the purchase price, then 10% customs duty on the landed value, then 23% VAT on the duty-inclusive value, and finally VRT calculated on the Irish OMSP that Revenue assigns to the car. On a high-value car those percentages compound into a very large sum — easily tens of thousands of euro before VRT is even added. The figures here are illustrative; Revenue is the binding authority on both the OMSP and the duty and VAT treatment, so confirm your specific case with them before buying.
The Northern Ireland route
Sourcing the car through Northern Ireland can change the picture, because a vehicle that is properly in free circulation there may avoid the additional customs duty and import VAT that a Great Britain import attracts. VRT, however, is still due on registration in the State, and the rules hinge on the car's status and history, including how long it has been in Northern Ireland. This route is genuinely cheaper for some cars and irrelevant for others, so it is not a guaranteed shortcut. Check the exact eligibility with Revenue rather than assuming it applies.
When importing actually makes sense
Whether an import beats buying here comes down to the full landed total versus the Irish price. A used 911 Turbo S on the Irish market typically runs from about €329,950 to €410,000 depending on year, mileage and specification, so an import only wins if its all-in cost — purchase, transport, duty, VAT and VRT — lands clearly below that. Before deciding, weigh:
- the total landed cost including all taxes,
- transport and registration fees, and
- the warranty and history of the specific car.
If the sums are close, the convenience and consumer protection of buying locally usually tips the balance.
Used Porsche 911 Turbo prices and options
A used Porsche 911 Turbo S in Ireland typically runs from about €329,950 to €410,000 depending on year, mileage and specification, and options can swing a new car's price by tens of thousands of euro. Buying new at full Irish price is only one route, so it helps to know where used values sit and how options inflate the final figure before you settle on a budget.
What a used Turbo costs by age
Used Turbo values track age, mileage and condition, but the Turbo S is known for holding its value strongly. Recent, low-mileage cars sit near the top of that €329,950–€410,000 Irish range, while older or higher-mileage examples drift toward the lower end. Because the Turbo S is the halo of the line, clean cars with desirable specification and full history command a premium, and the residual strength is part of what makes the model attractive to drivers who change cars regularly.
How options push the new price up
The configurator is where a "from" price quietly becomes a much larger number. Even on a Turbo S, individual options add up fast:
- Paint to Sample finish: €17,256,
- Legends paint shades: €5,414,
- Lightweight bucket seats: €7,117.
Layer in interior packages, wheels and technology and it is easy to add the price of a small car to the sticker. When you compare prices, always check whether you are looking at a base configuration or a heavily optioned one, because the difference can be enormous.